time for a cigarette break

Barry N. Malzberg’s 1972 novel, Overlay, contains a total of 192 pages. Appearing exactly in the middle of the book between the 96th and 97th pages is this two-sided Kent cigarette advertisement-


What I find to be of great interest is the text Malzberg wrote in his novel immediately before and after the Kent insert. Here is a closer view-

Coincidence or do you think Malberg was having a bit of fun knowing what was going to be included in the middle of his story for which he would receive no compensation? Here is an article from the NYTimes explaining advertising placement in books like this.


About Marcus

Who me? Introverted, neurotic, self-absorbed, increasingly cynical observer of human nature and part time social critic in hiding. Most of my life spent avoiding growing up. The naive idealistic passions of youth have evolved into the eclectic eccentricities of adulthood. Northeast Florida small-town native, related to people I can't relate to. Simultaneously my own best friend and worst enemy. Politically and spiritually unaffiliated, my personal ideologies put me all over the map or off it completely.
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One Response to time for a cigarette break

  1. Joachim Boaz says:

    How more meta-narrative can Malzberg be? hehehe… What a crazy but great writer.

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