Browsing thru a recent copy of Creative Loafing (Charlotte edition) I saw an advert which caused me to pause. According to a local doctor, his practice isn’t about plastic surgery but rather “personal empowerment”. Hmmm. I don’t think it will catch on though. Can’t imagine a group of beer swilling semi-evolved simians ogling some young specimen while commenting on her choice of “personal empowerment”.
Wasn’t quite as crass as the advert I saw some years ago in one of those slick upscale downtown community mags that showed the before and after photos in profile and said “we turn mole-hills into mountains”.